Chopard enjoys a rich and illustrious history with the world of cinema and its icons of the silver screen. For many years the Swiss luxury watchmaker and jeweller has played a dazzling leading role within the film industry, not only as jeweller to the stars but also as both Official Partner to the Cannes Film Festival and creator of the much coveted Palme d’Or and Trophée Chopard. Now comes a very special new creative project…“NINE”.

“NINE”: Caroline Gruosi-Scheufele Joins The Team

Chopard is delighted to announce its latest artistic collaboration with the world of cinema, creating an exclusive film collection of dazzling jewelry for The Weinstein Company’s (TWC) upcoming film, “NINE,” Academy Award nominee Rob Marshall’s (“CHICAGO”enlever “Memoirs of a Geisha”) adaptation of the Tony Award Winning Broadway musical. This marks the first time that Rob Marshall and Harvey Weinstein have collaborated since reviving the Hollywood musical with “CHICAGO,” winner of six Academy Awards, including Best Picture. The announcement was made today by Caroline Gruosi-Scheufele, Co-President and Artistic Director of Chopard.

"NINE" is a vibrant and provocative musical that follows the life of world famous film director Guido Contini (Daniel Day-Lewis) as he reaches a creative and personal crisis of epic proportion, while balancing the numerous women in his life including his wife (Marion Cotillard), his mistress (Penelope Cruz), his film star muse (Nicole Kidman), his confidant and costume designer (Judi Dench), a young American fashion journalist (Kate Hudson), the whore from his youth (Stacy “Fergie” Ferguson) and his mother (Sophia Loren).  The original 1982 Broadway production of “NINE,” nominated for twelve Tony Awards and winning five, including Best Musical, was directed by Tommy Tune, choreographed by Thommie Walsh, starred Raúl Juliá with music and lyrics by Maury Yeston and book by Arthur Kopit.  The 2003 Broadway revival of “NINE” received eight Tony Award nominations and won two, including Best Revival of a Musical.

Chopard jewellery as featured in the new major motion picture NINE starring Nicole Kidman and Daniel Day-Lewis

“I called Caroline, whom I’ve known for years, to see how we could work together on this project,” said Harvey Weinstein, co-chairman of TWC. “We were looking for a jewelry brand to work with our costume designer Colleen Atwood and I knew Chopard would work seamlessly”.

Chopard jewellery as featured in the new major motion picture NINE starring Kate Hudson

“After meeting with Colleen Atwood, the Academy Award winning costume designer working on ‘NINE,’ I immediately understood the need for a very personalized look for each of these very different roles.” said Caroline Gruosi-Scheufele. “Colleen explained her stylistic inspiration for each of the women and together, we created a very special Haute Joaillerie collection, tailor-made to reflect the style and personality of each character.”

Chopard jewellery as featured in the new major motion picture NINE starring Judi Dench

Chopard: The Cinema and The Stars
Caroline Gruosi-Scheufele, Co-President and Artistic Director of Chopard, is the driving force behind Chopard’s unique relationship with the world of cinema. It was she who personally designed the Palme d’Or eleven years ago and it was she who also went on to create the Trophée Chopard in 2001 which each year since has been awarded to two new rising stars in recognition and encouragement of their talents. With previous winners of this award including the 2008 Oscar-winning Best Actress Marion Cotillard it is unsurprising that the Trophée Chopard has quickly been established as one of the film industry’s most aspirational awards.

Renowned for its original and outstanding creations, Chopard is also a well established sight on red carpets the world over - from the Oscars in Hollywood to the César awards in Paris, to the BAFTAs in London,to the Mostra del Cinema of Venice. From the most legendary of film stars to the most talented of young hopefuls, celebrated actresses across the globe have looked to Chopard to make them dazzle on the red carpet. In honour of this very special association Chopard created its first ever Red Carpet Collection in 2007. This diverse Haute Joaillerie collection of exceptional pieces was expertly created by Caroline Gruosi-Scheufele with the purpose of catering to each and every possible red carpet moment. Pieces from this prestigious collection, created once again in 2008, have adorned leading ladies on the most revered red carpets in the world as Chopard continues to forge its creative links with cinema’s most memorable moments...

About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.

During the Weinsteins' tenure at Miramax Films the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award® nominations and won 60 Oscars®, have generated billions of dollars in worldwide box office receipts and billions more in home video sales. In its history, Dimension Films has released some of the most successful franchises including "Scream," "Spy Kids" and "Scary Movie.

Upcoming films to be released in 2009 by The Weinstein Company and Dimension Films include: Tom Ford’s directorial debut “A Single Man” starring Colin Firth and Julianne Moore; and John Hillcoat’s “The Road” starring Viggo Mortensen and Charlize Theron.